Reviews in Google+ Local business page Zagat Reviews

Zagat in Australia a week ago from

The Google+ Local has added Zagat to review any local business. With this new Google+ Local, users will require Google Plus account to post any reviews.
Integrated Zagat reviews ( )
For years, Zagat has provided trustworthy, concise, user-generated reviews, and we are excited to bring these to Google+ Local. We’ve also updated our scoring system to Zagat’s time-tested 30-point scale, so that users can better share their view about what makes a place unique.

Google+ Local Scores Explanation :
When you’re searching for locations in Google+ Local, you may see these scores depicted in two ways:Scores with multiple aspects
These scores will show you several scores for different aspects of the business. For example, restaurants are scored across three areas--food, decor, and service--with food being the primary aspect.
Overall scores
When we don’t have enough user ratings on different aspects, we will just show an overall score. An overall score is comparable to a score in the primary aspect for a location, like food for restaurants.

Create Google+ Local Page For Your Business in Australia

Now that Google has a new Google Places Page, Google+ Local, here's how you can create a Google+ Local Page for your local business.

Creating a Google+ Local Page For Your Local Business in Australia

1. Log in to your Google+ account or create one.
2. Once you are logged in, hover your mouse over "More" and click on "Pages" and click on "Create New Page".
3. Click on "Local Business or Place" option.
4. By default, Australia is chosen. Provide your business phone number and click "locate".
5. Google now tries to find if there's existing Business Name with that Phone Number.
6. If your business already exists, Choose your Business and edit your business information.
7. And if your business doesn't exist, click "add your business to Google" and provide your Business Name, Business Phone Number, Business Address, Choose Your Business Category, Choose Google+ Age Selector and click on "Create Page".
8. Enjoy.

 Choose "Pages" to create Google+ Local Page.

Create Your Local Business Page

Google+ Local Is New Google Places

Google has rolled out Google+ Local which is the new Google Places. Local business owners will now see new interface for their Google Places Page.

Google announced the release of Google+ Local and with the business places page gets a local plus page.
The Google+ users can see "Local" tab in their +page.

What are New ?

1. Google Places Page has a Google Plus Page.
2. +Google users have the "local" tab, and hence the business reaches to more +Google users.
3. +Google users can review your local business.
4. Integrated Zagat Reviews. More about Google+ Local Reviews:



Rank No 1 in Google - Matt Cutts Video

Matt Cutts from Google has a video on How to Rank # 1 in Google.


Also watch this SEO Music


P.O Box in Google Places Not Permitted Any Longer

From the Google Places quality guidelines

This guideline allowed business owner to put P.O Box in Address Line 2.   
Business Location: Use a precise, accurate address to describe your business location.
  • Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. If you operate from a location but receive mail at a mail box there, please list your physical address in Address Line 1, and put your mail box or suite number in Address Line 2. 

But, P.O Box will no longer be permitted in address line 1 or address line 2.

Google Places is updating the Guidelines soon. From the forum, Vanessa Schneider, Community Manager posted,

Wanted to update everyone on some changes to our guidelines regarding P.O. Boxes.

As it stands today, we allow users to list their P.O. Box in Address Line 2. This sends your listing for manual review to our teams (that’s why you might see your listing’s status as “Pending”), who then verify the accuracy of Address Line 1.

Because Google Maps listings should be reflective of a business’s physical location, and mail receiving locations don’t fit this description, we’ve made a change to this policy. P.O. Boxes are no longer permitted in either Address Line 1 or 2.
Now, we know many businesses can only receive the verification postcard at a P.O. Box. If you are one of those businesses, or if you have a P.O. Box in the address field for an already verified listing, please see these next steps:

Have a verified listing containing a P.O. Box?

Make sure your listing remains active:

    Sign in at
    Select “Edit”
    Remove the term “P.O. Box” from the address fields
    Save your changes

If this change requires reverification, and you can’t verify using the available options, please visit this contact form and select the following options:

Select: I tried PIN verification for a single listing → Yes, the listing already appears owner-verified

Are you setting up a brand new Places listing?

Try creating and verifying the listing using your physical location. If you don’t meet customers at your address, make sure you hide your business location. Places may give you the option to verify by phone.

If you cannot verify using the available options, you’ll need to request a manual verification using this troubleshooter path:

Select: I tried PIN verification for a single listing → No, I am attempting to verify my listing --> The status is not Needs Action --> Postcard --> Yes

Once you submit a request via the contact form, please give the Google Places support team up to a week to get back in touch with you via e-mail.

Note: Users with a “P.O. Box” in Address Line 1 or 2 should have received an e-mail by now explaining this policy change and next steps (via the e-mail associated with your Places account).

- Vanessa
 Forum Link :!category-topic/business/need-advice/VNH9Aa21ShI


Google Updates Penguin Algorithm

Google updates penguin algorithm to improve quality search and search results.

Matt Cutts tweeted :

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context:
 Matt Cutts posted Another step to reward high-quality sites in Google Webmaster Central Blog.

More about Google quality guidelines,


Reviews Rich Snippets - Author hReview For WordPress

Google showing reviews ratings as rich snippets.
Review information such as ratings and descriptions can help users to better identify pages with good content 
Author hReview is a free plugin for WordPress to add Reviews - Google rich snippets. The plugin is written by Hesham Zebida, the founder of



Seller Ratings In Your Ads - Not in

You can add seller rating to your Google AdWords ads. Your Google AdWords ads might show seller ratings if your customer is searching on,, or

Australian customers searching on (google australia) will have to wait for sometime to see seller rating in AdWords ads.
The benefit of seller ratings is that they let Google users know about advertisers who are rated well by their customers. This helps customers make more informed Internet-browsing and purchase decisions. And it helps you potentially earn more qualified leads, which in turn can increase your clickthrough rates.
Google recommends,
The best way to improve your ratings is to make sure that your customers receive excellent customer service. Happy customers attract more happy customers, who are willing to rate you well and tell others about your business or products.


The New Social Bing in US

@adCenter Tweets 
Microsoft adCenter ‏ @adCenter Sneek peak of the new Bing Socially integrated homepage (currently in the US)!
from The Bing Team : Introducing the New Bing: Spend Less Time Searching, More Time Doing


Location Targeting Your Facebook Ads in Australia

Location targeting is to target your Ad to the customers in those right Geo locations. You can target your Facebook Ad to particular locations by State or by Cities or Everywhere in the country (Australia).
Location Targeting - Facebook Ad

You can also include cities within 10, 25 or 50 miles for displaying your ad. When choosing your right locations for your ad, Facebook provides possible estimated audiences as per the locations.

Read more about Targeting Options

Campaign Cost and Budgeting in Facebook

There's no set cost for ads or sponsored stories, and as an advertiser, you can control how much you spend for each campaign by setting a daily or lifetime budget. 

When you run your ad or sponsored story, you will be charged either for the number of clicks (CPC) or impressions (CPM) your ad or sponsored story receives. The amount that you are charged will never exceed your daily or lifetime budget, and there are no additional fees associated with running ads or sponsored stories on Facebook.

Also from SearchEngineLand Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss 


Google Places New Tool To Manage Multiple Location Listings

Google Places makes it easier for business owners to manage multiple business listings with upgraded bulk listing management tool.

Google Places team has provided video tutorials for New User and Verified User:

Video for New User

Video for Verified User

Read more from:


Google Places Adds New Quality Guideline

Google Places quality guidelines is updated to add following :

 Marketing, promotions, or other contests
  • Any promotion, marketing, contests, or other giveaways should clearly link to the terms of the activity and provide clear guidelines and qualifications. All such promises, given or implied, should be adhered to.
 More from