More Links for Google Author in Search

Google provides three more links (related) to read more from the same author to the user. These three more links for the author are displayed in the search if user hits back button (browser back button) after reading article/post from the same author (spent a bit time in previous article/post).

More from :


Updated Specific Quality Webmaster Guidelines

Updated Webmaster Guidelines with more about the irrelevant keywords, rich snippets, monitoring site for hacking, removing hacked content, removing user generated spam.
Specific quality guidelines outline following techniques to avoid [ the updated and previous ].

updated 10/02/2012
updated 09/18/2012
Automatically generated content
Avoid hidden text or hidden links
Participating in link schemes
Don't use cloaking or sneaky redirects
Don't send automated queries to Google
Sneaky redirects
Don't load pages with irrelevant keywords
Hidden text or links
Don't create multiple pages, subdomains, or domains with substantially duplicate content
Doorway pages
Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
Scraped content
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content
Participating in affiliate programs without adding sufficient value
If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first
Loading pages with irrelevant keywords

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

Abusing rich snippets markup

Sending automated queries to Google

Engage in good practices like the following:

Monitoring your site for hacking and removing hacked content as soon as it appears

Preventing and removing user-generated spam on your site


Google Updates Webmaster Guidelines

Google has updated its Webmaster Guidelines [updated 10/02/2012]. They have provided this updated guideline to find, index and crawl your website. Violations of Google guidelines results in low quality of SERPs or sometimes removal from the SERPs.



Low quality exact match domains - Google Updates

Google updates their algo again and this time Google reduces search results for "exact match" domains with low quality.


Google Webmaster specific quality guidelines

Google has provided specific quality guidelines in its Webmaster Guidelines. These guidelines help your website get crawled and indexed.

- Do not use hidden text or link.
- Avoid cloaking or sneaky redirects.
- Do not send automated queries to Google.
- Not to load pages with irrelevant keywords.
- Avoid duplicate content.
- Do not create pages with malicious programs
- No doorway pages to cheat search bots.
- Provide a value/reason for your customers to visit your site if your site uses affiliate program.



Google Authorship in Search

Google displays author information in the Google search results and if you want to display your authorship information for the content you create in the Google search results,
- you will need to create your Google+ profile and then verify authorship of your content, i.e link your Google+ Profile with the content you create.

Google provides following two methods to link your Google+ profile with the content you create. [ learn more ]
1.  Using verified email address to link to your content. i.e verify your email address ( on the same domain as your content.
2. Build authorship by linking your content to your Google+ Profile.
- from your webpage, create a link to your Google+ profile. i.e <a href="[profile_url]?rel=author">Google</a>
- Edit your Google+ Profile, and add your website link in the "Contributor to" Section.

You can use structured data testing tool to check what author data Google has extracted.


Listing Being Reviewed in Google Places

Pending - being reviewed
The business listing is Pending and is being reviewed in the Google Places dashboard. The Google system automatically marks any business listing as pending and is placed in a queue to be manually reviewed by their team.
Why is my listing being reviewed?

Your listing contains a term or other behavior that we monitor, so it has been automatically earmarked by our system for further review. This is a temporary state and is expected behavior for terms that require manual judgment



Google is rolling out Panda Updates

Panda Updates history,

Header Photo in Twitter

You can now upload header photo in twitter, @abeen

More from
Starting today you can make your presence on Twitter more meaningful with new Twitter profiles. Upload an all-new header photo on mobile apps for iPad, iPhone and Android or, and the same image will appear whenever anyone views your profile on the web or these apps. You can upload your header photo, which appears above your Tweets, to express yourself instantly, anywhere.


Google updates algo - Matt tweets


We currently do not support the location in Google Places

Received the PIN, verified and this is what we see if we try to "See your listing on Google" in the dashboard. Yes, Google still has not solved this "We currently do not support the location" issue.
This is a newly created business listing and needs to have citations as well.


Paid Links, Google PageRank and Google Penalty

Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results.
@mattcutts also posted on “Why did our PageRank go down?”

Here's a video on "How can I identify causes of a PageRank drop?"


Google Updates Panda

Google tweets about Panda update


Verified Business Owner for Your Google+ Page

From the post, Jade Wang, Community Manager for Google+ Local,!category-topic/business/technical-issue/cLdShAg9xYs 

Hey guys,
For those of you that have created local Google+ pages (with social features) -- good news! Today, you can become the verified business owner for that local Google+ page.
In essence, this will combine the page you created in Google+ with the page in Google+ Local (formerly Places listing). Your business’ presence across Google Search, Google Maps, and Google+ will be unified. You’ll be able to manage this page from Google+ Pages admin. Check out the Meatball Shop for an example of a combined page, with both social features and reviews.
If you’re ready, just click on Verify now on the right side of the page. You’ll need to verify that you’re representing your business by having a postcard sent, even if you’re a verified business owner on Google Places for Business. Also note that verification will only work for pages created in the "Local Business or Place" category in Google+.
The new upgraded pages aren’t yet available for those that just have local Google+ pages with reviews. We’re working on getting the upgraded experience to all business owners. If you’re curious, go ahead and create a Google+ page in the local category. 
Got questions? Reply here -- I’ll update this post with answers.

A helpful post, Step by Step Guide to the Google+ Business/Local Merge Verification Process


Google Map Maker Is Now Available in Australia

Google Map Maker allows you to add and update geographic information for millions of users to see in Google Maps and Google Earth. By sharing information about the places you know, like businesses in your town or places in your school campus, you can ensure the map accurately reflects the world around you. Your updates will be reviewed and once approved, will appear online for people from all over the world to see.
More from 


Google Acquires Meebo

Google acquires Meebo, a social platform, More from

From the

We are happy to announce that Meebo has entered into an agreement to be acquired by Google!
For more than seven years we’ve been helping publishers find deeper relationships with their users and to make their sites more social and engaging. Together with Google, we’re super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike.
We’ve had a blast building Meebo so far and we’re really excited to start the next leg of our journey.
Thank you all for coming along for the ride!
Meebo Team

Also, Google is turning off the Google Talk Chatback
Google Talk Chatback allowed websites to embed a Google Talk widget so that they could engage with their visitors. It’s now outdated, so we’re turning off Chatback and encouraging websites to use the Meebo bar


Google updates Panda again

@google tweets about Panda refresh,
More on Panda,

Don't track your own page views in Blogger

You can adjust in your blogger setting to not track your own page views.



Google Promotion Box

Google's got promotion box shown in the search result. I am seeing this "Google promotion" for the first time.

Keywords in the domain


Bing Local Powered By Yelp

What is Yelp?
Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way to find, review and talk about what's great — and not so great — in your world. 

From Bing Blog

Yelp Blog


Google+ Page in Google Local Search

Places Page is seen as Google+ Page in the Google Local Search.

Search term used was ' dentist melbourne'

Google Places was rolled out to Google+ Local.


Video: Google+ Local

We all know that Google+ Local is the new Google Places for your local business listings, but still Google+ Local has heaps of questions to answer.

Here's a video from Google+ Local

Resources for your FAQ

What is Google+ Local ?

From Google Product Forum!category-topic/business/need-advice/oRvAQC_IakA


Reviews in Google+ Local business page Zagat Reviews

Zagat in Australia a week ago from

The Google+ Local has added Zagat to review any local business. With this new Google+ Local, users will require Google Plus account to post any reviews.
Integrated Zagat reviews ( )
For years, Zagat has provided trustworthy, concise, user-generated reviews, and we are excited to bring these to Google+ Local. We’ve also updated our scoring system to Zagat’s time-tested 30-point scale, so that users can better share their view about what makes a place unique.

Google+ Local Scores Explanation :
When you’re searching for locations in Google+ Local, you may see these scores depicted in two ways:Scores with multiple aspects
These scores will show you several scores for different aspects of the business. For example, restaurants are scored across three areas--food, decor, and service--with food being the primary aspect.
Overall scores
When we don’t have enough user ratings on different aspects, we will just show an overall score. An overall score is comparable to a score in the primary aspect for a location, like food for restaurants.

Create Google+ Local Page For Your Business in Australia

Now that Google has a new Google Places Page, Google+ Local, here's how you can create a Google+ Local Page for your local business.

Creating a Google+ Local Page For Your Local Business in Australia

1. Log in to your Google+ account or create one.
2. Once you are logged in, hover your mouse over "More" and click on "Pages" and click on "Create New Page".
3. Click on "Local Business or Place" option.
4. By default, Australia is chosen. Provide your business phone number and click "locate".
5. Google now tries to find if there's existing Business Name with that Phone Number.
6. If your business already exists, Choose your Business and edit your business information.
7. And if your business doesn't exist, click "add your business to Google" and provide your Business Name, Business Phone Number, Business Address, Choose Your Business Category, Choose Google+ Age Selector and click on "Create Page".
8. Enjoy.

 Choose "Pages" to create Google+ Local Page.

Create Your Local Business Page

Google+ Local Is New Google Places

Google has rolled out Google+ Local which is the new Google Places. Local business owners will now see new interface for their Google Places Page.

Google announced the release of Google+ Local and with the business places page gets a local plus page.
The Google+ users can see "Local" tab in their +page.

What are New ?

1. Google Places Page has a Google Plus Page.
2. +Google users have the "local" tab, and hence the business reaches to more +Google users.
3. +Google users can review your local business.
4. Integrated Zagat Reviews. More about Google+ Local Reviews:



Rank No 1 in Google - Matt Cutts Video

Matt Cutts from Google has a video on How to Rank # 1 in Google.


Also watch this SEO Music


P.O Box in Google Places Not Permitted Any Longer

From the Google Places quality guidelines

This guideline allowed business owner to put P.O Box in Address Line 2.   
Business Location: Use a precise, accurate address to describe your business location.
  • Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. If you operate from a location but receive mail at a mail box there, please list your physical address in Address Line 1, and put your mail box or suite number in Address Line 2. 

But, P.O Box will no longer be permitted in address line 1 or address line 2.

Google Places is updating the Guidelines soon. From the forum, Vanessa Schneider, Community Manager posted,

Wanted to update everyone on some changes to our guidelines regarding P.O. Boxes.

As it stands today, we allow users to list their P.O. Box in Address Line 2. This sends your listing for manual review to our teams (that’s why you might see your listing’s status as “Pending”), who then verify the accuracy of Address Line 1.

Because Google Maps listings should be reflective of a business’s physical location, and mail receiving locations don’t fit this description, we’ve made a change to this policy. P.O. Boxes are no longer permitted in either Address Line 1 or 2.
Now, we know many businesses can only receive the verification postcard at a P.O. Box. If you are one of those businesses, or if you have a P.O. Box in the address field for an already verified listing, please see these next steps:

Have a verified listing containing a P.O. Box?

Make sure your listing remains active:

    Sign in at
    Select “Edit”
    Remove the term “P.O. Box” from the address fields
    Save your changes

If this change requires reverification, and you can’t verify using the available options, please visit this contact form and select the following options:

Select: I tried PIN verification for a single listing → Yes, the listing already appears owner-verified

Are you setting up a brand new Places listing?

Try creating and verifying the listing using your physical location. If you don’t meet customers at your address, make sure you hide your business location. Places may give you the option to verify by phone.

If you cannot verify using the available options, you’ll need to request a manual verification using this troubleshooter path:

Select: I tried PIN verification for a single listing → No, I am attempting to verify my listing --> The status is not Needs Action --> Postcard --> Yes

Once you submit a request via the contact form, please give the Google Places support team up to a week to get back in touch with you via e-mail.

Note: Users with a “P.O. Box” in Address Line 1 or 2 should have received an e-mail by now explaining this policy change and next steps (via the e-mail associated with your Places account).

- Vanessa
 Forum Link :!category-topic/business/need-advice/VNH9Aa21ShI


Google Updates Penguin Algorithm

Google updates penguin algorithm to improve quality search and search results.

Matt Cutts tweeted :

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context:
 Matt Cutts posted Another step to reward high-quality sites in Google Webmaster Central Blog.

More about Google quality guidelines,


Reviews Rich Snippets - Author hReview For WordPress

Google showing reviews ratings as rich snippets.
Review information such as ratings and descriptions can help users to better identify pages with good content 
Author hReview is a free plugin for WordPress to add Reviews - Google rich snippets. The plugin is written by Hesham Zebida, the founder of



Seller Ratings In Your Ads - Not in

You can add seller rating to your Google AdWords ads. Your Google AdWords ads might show seller ratings if your customer is searching on,, or

Australian customers searching on (google australia) will have to wait for sometime to see seller rating in AdWords ads.
The benefit of seller ratings is that they let Google users know about advertisers who are rated well by their customers. This helps customers make more informed Internet-browsing and purchase decisions. And it helps you potentially earn more qualified leads, which in turn can increase your clickthrough rates.
Google recommends,
The best way to improve your ratings is to make sure that your customers receive excellent customer service. Happy customers attract more happy customers, who are willing to rate you well and tell others about your business or products.


The New Social Bing in US

@adCenter Tweets 
Microsoft adCenter ‏ @adCenter Sneek peak of the new Bing Socially integrated homepage (currently in the US)!
from The Bing Team : Introducing the New Bing: Spend Less Time Searching, More Time Doing


Location Targeting Your Facebook Ads in Australia

Location targeting is to target your Ad to the customers in those right Geo locations. You can target your Facebook Ad to particular locations by State or by Cities or Everywhere in the country (Australia).
Location Targeting - Facebook Ad

You can also include cities within 10, 25 or 50 miles for displaying your ad. When choosing your right locations for your ad, Facebook provides possible estimated audiences as per the locations.

Read more about Targeting Options

Campaign Cost and Budgeting in Facebook

There's no set cost for ads or sponsored stories, and as an advertiser, you can control how much you spend for each campaign by setting a daily or lifetime budget. 

When you run your ad or sponsored story, you will be charged either for the number of clicks (CPC) or impressions (CPM) your ad or sponsored story receives. The amount that you are charged will never exceed your daily or lifetime budget, and there are no additional fees associated with running ads or sponsored stories on Facebook.

Also from SearchEngineLand Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss 


Google Places New Tool To Manage Multiple Location Listings

Google Places makes it easier for business owners to manage multiple business listings with upgraded bulk listing management tool.

Google Places team has provided video tutorials for New User and Verified User:

Video for New User

Video for Verified User

Read more from:


Google Places Adds New Quality Guideline

Google Places quality guidelines is updated to add following :

 Marketing, promotions, or other contests
  • Any promotion, marketing, contests, or other giveaways should clearly link to the terms of the activity and provide clear guidelines and qualifications. All such promises, given or implied, should be adhered to.
 More from


Microsoft adCenter in Australia

From Microsoft adCenter
The ads you create in Microsoft adCenter can appear on a variety of Microsoft properties, such as Bing search results pages, relevant MSN-affiliated websites and Microsoft Office—to name a few. They may also appear on Microsoft partner sites like Facebook and the Wall Street Journal Digital Network. The placement and ranking of your online ads are determined by several factors, including search keywords entered by your customers and the type of content displayed on participating sites.
 Also from the adCenter Blog,  Introducing the New Microsoft Advertising adCenter Training Hub

But for now you can not run your ad for Australian market.

Landing Page for your Ads

When users sees and clicks your ads, they are directed to certain page. This is landing page for your ads.
Your landing page should be relevant to user search queries and should also contain a complete and informative content for the users.

More about Understanding Landing Page Quality


Site Health Check in Google Webmaster tools

Google Webmaster Tools provide a "Check site health" for your website. This helps to keep your website to run healthy and smoothly.


At a glance for your business in Google Places

In the local business listing in Google Maps, we see "At a glance" below the reviews. These are mostly up to five terms.
So what is At a glance ?
These are called Descriptive Terms. Google local search algorithm provides these descriptive terms.

More about Descriptive terms in local search results from 


5 common mistakes in SEO (and 6 good ideas!) from Google

I think, Australian Business websites need to be visible for visitors on the web. We provide great services and products and hence our website should get visibility in the search engines and for visitors.

Google Webmaster Help has a video on 5 common mistakes in SEO (and 6 good ideas!)
The following are the points noted from video  [ from Maile Ohye Developer Programs Tech Lead in Google.

1. Do something cool
2. Include Relevant Keywords in your copy
3. Be smart about your tags and site architecture
4. Sign up for email forwarding in Webmaster tools
5. Attract buzz and natural links, votes, +1s, follows
6. Stay fresh and relevant (social media sites, accessible on new devices)

Here's the video.


Citations and Reviews for Google Places Listings Australia

Google gathers information from different sources across the web and matches with the information you provide for your local business in Google Places. Commonly called NAP (Name, Address and Phone Number) has to be correct and consistent both in online and offline world.
When you provide details of your business to other sources like local directories, you need to make sure that you do not have conflicting data with Google Places listing. Citation of business details are correct for Google bots and for customers as well.

There are many sources for providing details of your local business in Australia.

and many more.

Here's Ten Things in Google Places to take care of.

We know Reviews in the Google Places are important for ranking in Google local search. Similarly reviews for your business in other sources also are helpful. Happy customers are always happy to leave reviews for your quality services.

Also Search quality highlights: 40 changes for February 2012


What is 301 redirects ?

301 redirects, a method of redirecting an old web page url to a new address. With 301 redirects, old link is permanently moved to a new address and it is a search engine friendly way of redirecting webpage.
Example : [ Old Webpage ]
301 Permanently Moved to [ New Webpage ]

With this redirection, if visitors click on, they are redirected to

The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

5.4.12 - Rich Snippets - Micro Data

From provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
Know more about Rich Snippets from

SEO-simple-explanation provides a very simple explanation about search engine optimisation or What is SEO ?

Also, here's a guide to SEO from

Google Panda

Google Panda is an algorithm added to the Google's PageRank algorithm that evaluates and calculates the quality of the content and the website.
Google Panda determines the quality of the site. This means the quality of our site has to be of higher and better quality for the Google ranking algorithm as well as for our visitors and customers.

Google looks into many factors in determining the quality of the sites. Google has provided guidelines on building high quality website. []

From the Google's Webmaster blog:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Also, seomoz has Google's algorithm change history

Wordpress sites SEO guide from Yoast

Wordpress is the best and popular content management system. Lots of sites are designed and developed on wordpress and it has a very good SEO architecture as well.

Yoast provides SEO plugin for wordpress site and has also provided a guide for wordpress SEO.



instagram for Android

             Instagram for Android — Available Now. 
instagram download android
instagram Google Play
Instagram in Google Play

Google Search


Piano and Sitar in Google Analytics

Google Analytics : Visitors Overview

Google Analytics has got Piano and Sitar in its dashboard. You can also play Piano or Sitar from the Visitors Overview in Google Analytics. Just next to Visits, there's a Music icon, click on that to see Piano and Sitar. The music plays with the visits stats.

Also today,
You are now 8-bit NES version of Google Maps - Google Japan
Google Street Roo - exploring the outback one bounce at a time - Google Australia