More Links for Google Author in Search

Google provides three more links (related) to read more from the same author to the user. These three more links for the author are displayed in the search if user hits back button (browser back button) after reading article/post from the same author (spent a bit time in previous article/post).

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Updated Specific Quality Webmaster Guidelines

Updated Webmaster Guidelines with more about the irrelevant keywords, rich snippets, monitoring site for hacking, removing hacked content, removing user generated spam.
Specific quality guidelines outline following techniques to avoid [ the updated and previous ].

updated 10/02/2012
updated 09/18/2012
Automatically generated content
Avoid hidden text or hidden links
Participating in link schemes
Don't use cloaking or sneaky redirects
Don't send automated queries to Google
Sneaky redirects
Don't load pages with irrelevant keywords
Hidden text or links
Don't create multiple pages, subdomains, or domains with substantially duplicate content
Doorway pages
Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
Scraped content
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content
Participating in affiliate programs without adding sufficient value
If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first
Loading pages with irrelevant keywords

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

Abusing rich snippets markup

Sending automated queries to Google

Engage in good practices like the following:

Monitoring your site for hacking and removing hacked content as soon as it appears

Preventing and removing user-generated spam on your site


Google Updates Webmaster Guidelines

Google has updated its Webmaster Guidelines [updated 10/02/2012]. They have provided this updated guideline to find, index and crawl your website. Violations of Google guidelines results in low quality of SERPs or sometimes removal from the SERPs.