Seller Ratings In Your Ads - Not in Google.com.au

Image from http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375474

You can add seller rating to your Google AdWords ads. Your Google AdWords ads might show seller ratings if your customer is searching on Google.com, Google.co.uk, Google.de or Google.nl.

Australian customers searching on Google.com.au (google australia) will have to wait for sometime to see seller rating in AdWords ads.

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375474

The benefit of seller ratings is that they let Google users know about advertisers who are rated well by their customers. This helps customers make more informed Internet-browsing and purchase decisions. And it helps you potentially earn more qualified leads, which in turn can increase your clickthrough rates.

Google recommends, http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375474

The best way to improve your ratings is to make sure that your customers receive excellent customer service. Happy customers attract more happy customers, who are willing to rate you well and tell others about your business or products.

Introduction to the Google Ad Auction

Introduction to the Google Ad Auction

Landing Page for your Ads

When users sees and clicks your ads, they are directed to certain page. This is landing page for your ads.
Your landing page should be relevant to user search queries and should also contain a complete and informative content for the users.

More about Understanding Landing Page Quality

Demographic Bidding in Google Adwords - Retiring

On or around March 21, you'll see the following changes in your AdWords account:

• We'll remove demographic bidding from all AdWords accounts. Demographic bid multipliers won't be available and will no longer apply to campaigns that were using the feature.

More:  Changes to demographic bidding and reports

Locations and Languages in Google Adwords

Sign into to your Google Adwords account, and under the Location and Languages, click on Advanced Search. Type the location you want to target.

More: http://support.google.com/adwords/bin/answer.py?hl=en&answer=6317

Free Display Ad Builder for Adwords

Google gives you free display ad builder if you do not have one for your Adwords campaign. Log in to your Google Adwords account, under new Ads, you can find Display Ad Builder, choose from the templates provided and customise the ads for your campaign.
More from http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=86949