Do not keyword stuff with phone numbers ?

Does Google take action on sites that do keyword stuffing with phone numbers?

Google is rolling out Panda Updates

Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected: goo.gl/woSU3
— A Googler (@google) September 18, 2012

Panda Updates history, http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607

Paid Links, Google PageRank and Google Penalty

From, http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736

Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results.

@mattcutts also posted on “Why did our PageRank go down?”

Here's a video on "How can I identify causes of a PageRank drop?"

Breakfast with Google's Search Team

Google Updates Panda

Google tweets about Panda update

Panda data refresh this past Monday. ~1% of queries noticeably affected. More context: goo.gl/wQRZ0
— A Googler (@google) August 22, 2012

SEO for startups in under 10 minutes from Google

Maile Ohye from Google has a video on SEO for startups in under 10 minutes


source: http://googlewebmastercentral.blogspot.com.au/2012/06/seo-essentials-for-startups-in-under-10.html

More Links

SEO for startups in under 10 minutes - Slides
Google Webmaster Central - http://googlewebmastercentral.blogspot.com.au/2012/06/seo-essentials-for-startups-in-under-10.html
Webmaster Academy - http://support.google.com/webmasters/bin/static.py?hl=en&page=checklist.cs&tab=1095542

Google updates Panda again

@google tweets about Panda refresh,

Heads up: we're pushing a new Panda data refresh that noticeably affects only ~1% of queries worldwide. More context: goo.gl/HNvCt
— A Googler (@google) June 25, 2012

More on Panda, http://www.abeens.com/2012/04/google-panda.html

Keywords in the domain

Rank No 1 in Google - Matt Cutts Video

Matt Cutts from Google has a video on How to Rank # 1 in Google.

 

Also watch this SEO Music

Google Updates Penguin Algorithm

Google updates penguin algorithm to improve quality search and search results.

Matt Cutts tweeted :

Matt Cutts ‏@mattcutts

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context: http://goo.gl/4f7Pq

 Matt Cutts posted Another step to reward high-quality sites in Google Webmaster Central Blog.

More about Google quality guidelines,
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3

Reviews Rich Snippets - Author hReview For WordPress

Google showing reviews ratings as rich snippets.
From http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146645

Review information such as ratings and descriptions can help users to better identify pages with good content 

Author hReview is a free plugin for WordPress to add Reviews - Google rich snippets. The plugin is written by Hesham Zebida, the founder of FamousBloggers.net



source: http://www.youtube.com/watch?feature=player_embedded&v=6tpq_OwMoUw

SEO Music

Time for #SEOMusic



More SEO Songs
The SEO Rapper
http://stokedseo.co.uk/2012/04/22/seo-rappers-delight/

Site Health Check in Google Webmaster tools

Google Webmaster Tools provide a "Check site health" for your website. This helps to keep your website to run healthy and smoothly.

More
http://googlewebmastercentral.blogspot.com.au/2011/09/work-smarter-not-harder-with-site.html

5 common mistakes in SEO (and 6 good ideas!) from Google

I think, Australian Business websites need to be visible for visitors on the web. We provide great services and products and hence our website should get visibility in the search engines and for visitors.

Google Webmaster Help has a video on 5 common mistakes in SEO (and 6 good ideas!)
The following are the points noted from video  [ from Maile Ohye Developer Programs Tech Lead in Google.

1. Do something cool
2. Include Relevant Keywords in your copy
3. Be smart about your tags and site architecture
4. Sign up for email forwarding in Webmaster tools
5. Attract buzz and natural links, votes, +1s, follows
6. Stay fresh and relevant (social media sites, accessible on new devices)

Here's the video.

What is 301 redirects ?

301 redirects, a method of redirecting an old web page url to a new address. With 301 redirects, old link is permanently moved to a new address and it is a search engine friendly way of redirecting webpage.
Example :

http://www.oldexamplesite.com.au/oldpage.html [ Old Webpage ]

301 Permanently Moved to 

http://www.newexample.com.au/newpage.html [ New Webpage ]

With this redirection, if visitors click on http://www.oldexamplesite.com.au/oldpage.html, they are redirected to http://www.newexample.com.au/newpage.html.


From http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html

The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

schema.org - Rich Snippets - Micro Data

From http://schema.org/docs/gs.html

Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!

Know more about Rich Snippets from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&topic=21997&ctx=topic

SEO-simple-explanation

http://searchengineland.com/guide/what-is-seo provides a very simple explanation about search engine optimisation or What is SEO ?



Also, here's a guide to SEO from http://searchengineland.com/guide/seo

Google Panda

Google Panda is an algorithm added to the Google's PageRank algorithm that evaluates and calculates the quality of the content and the website.
Google Panda determines the quality of the site. This means the quality of our site has to be of higher and better quality for the Google ranking algorithm as well as for our visitors and customers.

Google looks into many factors in determining the quality of the sites. Google has provided guidelines on building high quality website. [http://googlewebmastercentral.blogspot.com.au/2011/05/more-guidance-on-building-high-quality.html]

From the Google's Webmaster blog:

• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Does the article describe both sides of a story?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to detail?
• Would users complain when they see pages from this site?

from http://googlewebmastercentral.blogspot.com.au/2011/05/more-guidance-on-building-high-quality.html


Also, seomoz has Google's algorithm change history http://www.seomoz.org/google-algorithm-change

Wordpress sites SEO guide from Yoast

Wordpress is the best and popular content management system. Lots of sites are designed and developed on wordpress and it has a very good SEO architecture as well.

Yoast provides SEO plugin for wordpress site and has also provided a guide for wordpress SEO.

View: http://yoast.com/articles/wordpress-seo/

Google Panda Updates

@google tweets:

Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: http://goo.gl/mTKCH