Microsoft adCenter in Australia

From Microsoft adCenter
The ads you create in Microsoft adCenter can appear on a variety of Microsoft properties, such as Bing search results pages, relevant MSN-affiliated websites and Microsoft Office—to name a few. They may also appear on Microsoft partner sites like Facebook and the Wall Street Journal Digital Network. The placement and ranking of your online ads are determined by several factors, including search keywords entered by your customers and the type of content displayed on participating sites.
 Also from the adCenter Blog,  Introducing the New Microsoft Advertising adCenter Training Hub

But for now you can not run your ad for Australian market.

Landing Page for your Ads

When users sees and clicks your ads, they are directed to certain page. This is landing page for your ads.
Your landing page should be relevant to user search queries and should also contain a complete and informative content for the users.

More about Understanding Landing Page Quality


Site Health Check in Google Webmaster tools

Google Webmaster Tools provide a "Check site health" for your website. This helps to keep your website to run healthy and smoothly.


At a glance for your business in Google Places

In the local business listing in Google Maps, we see "At a glance" below the reviews. These are mostly up to five terms.
So what is At a glance ?
These are called Descriptive Terms. Google local search algorithm provides these descriptive terms.

More about Descriptive terms in local search results from 


5 common mistakes in SEO (and 6 good ideas!) from Google

I think, Australian Business websites need to be visible for visitors on the web. We provide great services and products and hence our website should get visibility in the search engines and for visitors.

Google Webmaster Help has a video on 5 common mistakes in SEO (and 6 good ideas!)
The following are the points noted from video  [ from Maile Ohye Developer Programs Tech Lead in Google.

1. Do something cool
2. Include Relevant Keywords in your copy
3. Be smart about your tags and site architecture
4. Sign up for email forwarding in Webmaster tools
5. Attract buzz and natural links, votes, +1s, follows
6. Stay fresh and relevant (social media sites, accessible on new devices)

Here's the video.


Citations and Reviews for Google Places Listings Australia

Google gathers information from different sources across the web and matches with the information you provide for your local business in Google Places. Commonly called NAP (Name, Address and Phone Number) has to be correct and consistent both in online and offline world.
When you provide details of your business to other sources like local directories, you need to make sure that you do not have conflicting data with Google Places listing. Citation of business details are correct for Google bots and for customers as well.

There are many sources for providing details of your local business in Australia.

and many more.

Here's Ten Things in Google Places to take care of.

We know Reviews in the Google Places are important for ranking in Google local search. Similarly reviews for your business in other sources also are helpful. Happy customers are always happy to leave reviews for your quality services.

Also Search quality highlights: 40 changes for February 2012


What is 301 redirects ?

301 redirects, a method of redirecting an old web page url to a new address. With 301 redirects, old link is permanently moved to a new address and it is a search engine friendly way of redirecting webpage.
Example : [ Old Webpage ]
301 Permanently Moved to [ New Webpage ]

With this redirection, if visitors click on, they are redirected to

The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

5.4.12 - Rich Snippets - Micro Data

From provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
Know more about Rich Snippets from

SEO-simple-explanation provides a very simple explanation about search engine optimisation or What is SEO ?

Also, here's a guide to SEO from

Google Panda

Google Panda is an algorithm added to the Google's PageRank algorithm that evaluates and calculates the quality of the content and the website.
Google Panda determines the quality of the site. This means the quality of our site has to be of higher and better quality for the Google ranking algorithm as well as for our visitors and customers.

Google looks into many factors in determining the quality of the sites. Google has provided guidelines on building high quality website. []

From the Google's Webmaster blog:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Also, seomoz has Google's algorithm change history

Wordpress sites SEO guide from Yoast

Wordpress is the best and popular content management system. Lots of sites are designed and developed on wordpress and it has a very good SEO architecture as well.

Yoast provides SEO plugin for wordpress site and has also provided a guide for wordpress SEO.



instagram for Android

             Instagram for Android — Available Now. 
instagram download android
instagram Google Play
Instagram in Google Play

Google Search


Piano and Sitar in Google Analytics

Google Analytics : Visitors Overview

Google Analytics has got Piano and Sitar in its dashboard. You can also play Piano or Sitar from the Visitors Overview in Google Analytics. Just next to Visits, there's a Music icon, click on that to see Piano and Sitar. The music plays with the visits stats.

Also today,
You are now 8-bit NES version of Google Maps - Google Japan
Google Street Roo - exploring the outback one bounce at a time - Google Australia

Yeti in Mt Everest and 8 Bit Google Maps

Is that Yeti ? spotted in Mt Everest, Nepal via Google's new 8 bit Google Maps.

Google came up with the 8 bit version of Google Maps. Go to Google Maps and click the "Quest" link provided.
Here's the video for the 8 bit Google Maps.