a new google docs format - google punch ?

 A video posted by Google,

In this video, when she clicks to Create a new spreadsheet, a new option, 'Punch' can be seen in the drop down options.

So what is this 'punch' ? This is something new in the Google Docs, so may be it is being used / tested internally in the Google team. writes [One of the definitions of the word "punch" is "an iced mixed drink usually containing alcohol and prepared for multiple servings; normally served in a punch bowl". Maybe Google Punch is a free-form document that lets you combine data from other documents, spreadsheets, presentations and forms. What do you think?] More at