Specific quality guidelines outline following techniques to avoid [ the updated and previous ].
updated 10/02/2012
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updated 09/18/2012
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Automatically generated content
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Avoid hidden text or hidden links
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Participating in link schemes
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Don't use cloaking or sneaky redirects
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Cloaking
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Don't send automated queries to Google
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Sneaky redirects
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Don't load pages with irrelevant keywords
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Hidden text or links
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Don't create multiple pages, subdomains, or domains with
substantially duplicate content
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Doorway pages
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Don't create pages with malicious behavior, such as phishing or
installing viruses, trojans, or other badware
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Scraped content
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Avoid "doorway" pages created just for search engines, or
other "cookie cutter" approaches such as affiliate programs with
little or no original content
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Participating in affiliate programs without adding sufficient value
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If your site participates in an affiliate program, make sure that
your site adds value. Provide unique and relevant content that gives users a
reason to visit your site first
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Loading pages with irrelevant keywords
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Creating pages with malicious behavior, such as phishing or
installing viruses, trojans, or other badware
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Abusing rich snippets markup
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Sending automated queries to Google
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Engage in good practices like the following:
Monitoring your site for hacking and removing hacked content as soon
as it appears
Preventing and removing user-generated spam on your site
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from
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
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