Google has updated its Webmaster Guidelines [updated 10/02/2012]. They have provided this updated guideline to find, index and crawl your website. Violations of Google guidelines results in low quality of SERPs or sometimes removal from the SERPs.
More:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
http://googlewebmastercentral.blogspot.com.au/2012/10/google-webmaster-guidelines-updated.html
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