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5.4.12

schema.org - Rich Snippets - Micro Data

From http://schema.org/docs/gs.html
Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
Know more about Rich Snippets from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&topic=21997&ctx=topic

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