What is Yelp?from http://www.yelp.com.au/faq#what_is_yelp
Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way to find, review and talk about what's great — and not so great — in your world.
From Bing Blog
http://www.bing.com/community/site_blogs/b/search/archive/2012/06/14/bing-and-yelp-help-you-do-more-with-local-search.aspx
Yelp Blog
http://officialblog.yelp.com/2012/06/yelp-to-power-bing-local-search.html
Indeed search engines display two kinds of listings: paid listings or "sponsored links" and organic listings which are unpaid. Both require slightly different strategies to become effective. Paid listings may give you immediate results in terms of online traffic.
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