So what are sitelinks? Google sitelinks are little set of links or snippets of links seen in SERPs just below the website URL.These list of links ranges from 2 to maximum number of 8 links.
Here's a screen shot of the popular photo collection website from Netherlands.
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The links highlighted are called Sitelinks and they are the sitelinks for the www.photoos.net. Search with "photoos" in www.google.nl, you can see the above result.Here are few points I would like to mention for the sitelinks as I have experienced:-
- Site should rank first for the keyword used as query to search.
- Searching for short, high traffic keyword/s usually brand/domain names.
- Not for every keywords or keyphrase sitelinks appear.
- Fairly high natural search traffic.
- High click through rates from the search results page.
- Sitelinks are usually generated from top level links. Internal links from homepage.
- Easily crawled, structured navigation. Easy to crawl and relevant page links in HTML, Useful links.
- Pure HTML links, no java script or flash.
- Image with proper alt text.
- 2 to 8 numbers of sitelinks are displayed.
- Site age is several years or older.
- High probablity that the information on a web page will be accessed by a user.
- High probablity that the information will be useful to a user submitting a search query.
Google says, "Sitelinks are calculated algorithmically and completely automated".
You might also want to visit:
http://groups.google.com/group/Google_Webmaster_Help-Tools/browse_thread/thread/63b915eed3386a60
and
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334
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