SEO Music

Time for #SEOMusic



More SEO Songs
The SEO Rapper
http://stokedseo.co.uk/2012/04/22/seo-rappers-delight/

Microsoft adCenter in Australia

From Microsoft adCenter

The ads you create in Microsoft adCenter can appear on a variety of Microsoft properties, such as Bing search results pages, relevant MSN-affiliated websites and Microsoft Office—to name a few. They may also appear on Microsoft partner sites like Facebook and the Wall Street Journal Digital Network. The placement and ranking of your online ads are determined by several factors, including search keywords entered by your customers and the type of content displayed on participating sites.

 Also from the adCenter Blog,  Introducing the New Microsoft Advertising adCenter Training Hub

But for now you can not run your ad for Australian market.

Landing Page for your Ads

When users sees and clicks your ads, they are directed to certain page. This is landing page for your ads.
Your landing page should be relevant to user search queries and should also contain a complete and informative content for the users.

More about Understanding Landing Page Quality

Site Health Check in Google Webmaster tools

Google Webmaster Tools provide a "Check site health" for your website. This helps to keep your website to run healthy and smoothly.

More
http://googlewebmastercentral.blogspot.com.au/2011/09/work-smarter-not-harder-with-site.html

At a glance for your business in Google Places

In the local business listing in Google Maps, we see "At a glance" below the reviews. These are mostly up to five terms.

So what is At a glance ?

These are called Descriptive Terms. Google local search algorithm provides these descriptive terms.

More about Descriptive terms in local search results from http://support.google.com/maps/bin/answer.py?hl=en&answer=1344353 

5 common mistakes in SEO (and 6 good ideas!) from Google

I think, Australian Business websites need to be visible for visitors on the web. We provide great services and products and hence our website should get visibility in the search engines and for visitors.

Google Webmaster Help has a video on 5 common mistakes in SEO (and 6 good ideas!)
The following are the points noted from video  [ from Maile Ohye Developer Programs Tech Lead in Google.

1. Do something cool
2. Include Relevant Keywords in your copy
3. Be smart about your tags and site architecture
4. Sign up for email forwarding in Webmaster tools
5. Attract buzz and natural links, votes, +1s, follows
6. Stay fresh and relevant (social media sites, accessible on new devices)

Here's the video.

Citations and Reviews for Google Places Listings Australia

Google gathers information from different sources across the web and matches with the information you provide for your local business in Google Places. Commonly called NAP (Name, Address and Phone Number) has to be correct and consistent both in online and offline world.
When you provide details of your business to other sources like local directories, you need to make sure that you do not have conflicting data with Google Places listing. Citation of business details are correct for Google bots and for customers as well.

There are many sources for providing details of your local business in Australia.

www.yellowpages.com.au
www.whitepages.com.au
www.truelocal.com.au
www.hotfrog.com.au
www.eatability.com.au
www.urbanspoon.com
www.menulog.com.au
www.yourrestaurants.com.au
www.yelp.com.au
www.raveaboutit.com.au

and many more.

Here's Ten Things in Google Places to take care of.

We know Reviews in the Google Places are important for ranking in Google local search. Similarly reviews for your business in other sources also are helpful. Happy customers are always happy to leave reviews for your quality services.

Also Search quality highlights: 40 changes for February 2012